What Have You Got Against Progress?

April 14, 2018
Posted by Jay Livingston

It’s hard to find a liberal politician these days. Hillary? Nope. Bernie? Not him either.
Nancy Pelosi, Chuck Schumer, and others of their generation used to be Liberals. No longer. They’re Progressives. And of course, so are newer faces like Cory Booker and Kamala Harris.

Is there a difference? In a NY Times op-ed today, “When Liberals Become Progressives,” Greg Weiner of Assumption College says Yes there is. He’s wrong. Or rather, if he’s right, he’s right only in his own particular definition of these words.

“Progressivism is inherently hostile to moderation because progress is an unmitigated good. There cannot be too much of it.” He sees Progressives as uncompromising, almost totalitarian. Progressivism is a steamroller flattening anyone and anything in its path to social improvements – tradition, the Constitution, individual rights; nothing is safe. “It supersedes the rights of its opponents. This is evident in progressive indifference to the rights of those who oppose progressive policies in areas like sexual liberation.”

I’m sure that Chuck and Nancy, Hillary and Bernie, Cory and Kamala and the rest would be surprised and delighted to learn that their power was so awesome.

Of course, Prof. Weiner knows what’s really going on. It’s a change of name, not of policy.* “In recent decades, the label ‘progressive’ has been resurrected to replace ‘liberal,’ a once vaunted term so successfully maligned by Republicans that it fell out of use.” Even as a name change, Weiner says, it “augurs poorly for Democrats.” He’s wrong. It was a brilliant bit of renaming and rebranding. It trades a label that was at best peripheral to American ideas and ideals for one that has a more central place in American culture.

The pantheon of American values includes ideals like Freedom, Equality, Success/Achievement, Democracy, Patriotism, and others. But no observer of American culture has ever seen Liberal as one of these terms that have such deep resonance in the hearts of Americans. That may have made it even easier for Republicans to turn “Liberal” into a slur.

But Americans do believe in Progress. Politicians can rail about ideas and policies that are liberal. But who will speak out against Progress? Back in the 20th century, the term was so unassailably positive that General Electric made it the core of their brand.** Progress was their most important product.


Yes, that’s conservative saint Ronald Reagan pitching progress. The idea of progress may have lost some of the sanctity it had in the 1950s, but it’s still highly positive. Not to Prof. Weiner. He still loves the “liberal” label. He says that those on the left “would do well, politically as well as philosophically, to revive it. I wonder how many politicians (and their brand consultants) who are trying to win elections would agree with him?

--------------
* Weiner does not mention any actual policies. Nor does he specify what he means by “the rights of those who oppose progressive policies in areas like sexual liberation.” Presumably, he means the right to discriminate against LBGTQ people.

** Back then, we spoke of “image” rather than “brand.” It’s really the same thing – how the public perceives the company. The main difference is that the word “image” suggests that the whole thing is a fake, an imaginary facade that PR guys have created to manipulate the public. “Brand,” by contrast, is as honest and unpretentious as a cowboy on a cattle ranch. This change from “image-mongers” to “brand consultants” is itself one of the great examples of rebranding.

No comments: